Keyword Research
Optimising for the correct keywords. Keyword research is a major factor in website optimisation, without good keyword research your website won't perform as well as it could do.
To get first page listings in the search engines each page of your site that you want listed needs to be optimised to the best of your ability. Since the keywords that you decide to target will be used throughout the optimisation process choosing the right keywords is essential. If you choose the wrong keywords you will not be found in the search engines. If you are not found in the search engines how will anyone find your site?
Since the keywords you choose to optimise your pages with are so important I have put together some tips to help you make sure that you make the right choices. You should utilize these tips when selecting keywords for each page that you plan to submit to the search engines.
Think "specific keyword phrases" not "keywords". Why? Due to the extreme amount of competition for general terms in the search engines, if your keyword phrases are too general it is very unlikely you will rank well in the search engines. You are competing with over 12 million pages for the word shoes. You stand a far better chance of ranking well for specific phrases where there is less competition. Optimise for - Men's leather deck shoes - and you compete with just 12,000 pages! The resulting traffic, since it is more highly targeted, should also be much higher quality too! Result, far more sales.
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Try to think like your target audience. What would they search for when looking for the page you are optimising? It is very easy to fall in the trap of coming up with a short list of what YOU would search for, but what about everyone else? They will not necessarily use the same keywords as you. You should try to come up with as many keyword phrases as you can think of that relate to the page you are optimising Try asking a few friends and family what they would search for when searching for a site like yours.
Check out your competition for ideas. Do a search using keywords that you already know you want to target and click through on the top sites that come up. Once on the site view the source HTML code and view the keywords they have in their meta tags - this should give you many more ideas! Make sure to only use keywords that relate to YOUR site or page. To view the HTML code simply click the 'View' at the top of your web browser then select 'Source', or 'Page Source'.
You should develop a list of keyword phrases, following the tips on this page, for each page that you optimise for the search engines.
Newebia has professional keyword researchers and SEO experts and can help any website achieve good results in natural search engines. Why not contact us and get a free keyword assessment of your site today!
