Does Domain Age Matter in Rankings?

It's an old question that had the SEO community split* for a long time, however at a recent live questions and answer chat with Google's Matt Cutts and Maile Ohye didn't seem to agree either.

Ohye: Having a site for a long period of time can establish credibility with users, and as a search engine we also want to reflect this type of credibility.

Matt Cutts: In the majority of cases, it actually doesn't matter--we want to return the best information, not just the oldest information.

Ok, I am taking the quotes a little out of context and its to make a point about what they were really saying. They did not really have different opinions as webpronews would like us to believe: http://www.webpronews.com/topnews/2008/11/10/google-answers-some-tricky-questions#comments would suggest

Most think this relates back to the problems in 2006 where many old and established domains abruptly dropped down the rankings giving rise to claims Google had taken the age of the domain out of the algorithm trying to stop mature domain selling. In 2008 it was then assumed to be back as old domains started to performing much better again. Was it due to age? I think not.

My conclusion of this is that Google is trying to get a balance using content, backlinks and traffic to determine a website's authority which can be linked in some respect to domain age. A domain must be around for a while to achieve most of the objectives above, right?

Typical A affects B where it was C all along.


Comments
ike's Gravatar Cause and effect is always challenging to figure out, particularly when you have to reverse engineer it. :) Science is all about reverse engineering those relationships... Half the time we wind up with those non sequiturs like global warming being caused by a lack of pirates. ;)

This typo made me chuckle: "the SEO community spit". :)
# Posted By ike | 14/11/08 20:51
Glyn Jackson's Gravatar lol, glad I could make you laugh.
I must start to proof read before I post, I do it all the time.
# Posted By Glyn Jackson | 14/11/08 21:01
ike's Gravatar I've never been a stickler for spelling or grammar... Or at least I don't perceive myself that way... maybe I am and never knew it. :) I don't actually check my own articles either and I think most people make those kinds of typos. The spell-checker wouldn't have caught this one because "spit" is a valid word, just not the one you want. I usually find myself kind of frustrated when I reread something I wrote and found that I used a homonym, like I typed "their" instead of "they're". :)
# Posted By ike | 14/11/08 23:52
 

About Me

Glyn Jackson, 26 years old, MD and youngest member of a web development firm based in Staffordshire called Newebia Ltd. Academic background in BSc Information System & Internet Commerce. Online marketing expert (EE Ranked) and .NET developer. Has been using ColdFusion for just 3 years but loves it. "I am not a veteran in ColdFusion but I do work on challenging projects which help me learn more about ColdFusion and if I can contribute to the community in anyway then, it's all good!"

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